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A good number research on hookups has been focused on U. The rise of hookups, a form of casual sexhas been described by evolutionary biologist Justin Garcia and others as a cultural alteration that had its beginnings in the s. The sexual revolution of the s brought a loosening of sexual morals which allowed for sex en route for become uncoupled from relationships and non-marital sex to become more socially adequate. Support for sexual freedom became all the time more popular as new ideas and beliefs evolved about the positive and damaging aspects of engaging in sexual association. Feminism grew substantially in the s, with supporters arguing that a female should have complete control over her own body. Kathleen Bogle has assured that the growing acceptance of accidental sex in the s could additionally be attributed to a sharp advance in female student enrollment at colleges and universities. Some scholars, including Garcia and Freitas, have found that datingwhile it has not disappeared, has decreased as the frequency of hookups allow increased.